Ulrika Nisser is a Photographer whose studio is located in her home in the heart of London. Ulrika's work is relaxed and intimate but she always strives to capture a glimpse of something special in everyone; be it a quirk, an edge or a twinkle of hidden emotion. Her brand as both a photographer and a person is always about the human connection and the intimate essence or accent which defines them. It is that quality which Ulrika always takes the time to try to understand and capture. The time spent with Ulrika will nearly always start with a coffee and a chat - a   'fika' - which is a part of her Swedish make up. To reflect Ulrika's personality and warmth, the Branding uses warm greys, pure white and very importantly, a vibrant lemon/lime  accent. The pure and bright yellow accent used carefully in the branding palette, represents the unique quality which Ulrika searches for in people and also embodies her Swedish love of warmth and light. The Typeface is modern refined and has no sharp edges.