Beyond the Painted Plate is a newly created e-commerce website, developed and conceived as a showcase for the display and sale of the unique, hand-painted ceramic artworks created by the artist, Christina Beelaerts van Blokland. The logo identity evolved quite naturally from the Koi marks Christina painted when she first took up painting ceramics just before the world went into lock down. The Koi are a legendary fish. Graceful, vibrant and one of the most recognisable fish in the world, well-loved and respected. They are symbolised according to their colouration, Red Koi in this instance represent strength and character. In one Chinese legend, a lone koi made it to the top of a very hazardous waterfall and as a consequence the legend has enhanced the surrounding mythology of the Koi as they are also known as symbols of destiny fulfilled. Whatever the legend or colour, Koi fish will always have a positive and creative association.
The Imagery used in Beyond the Painted Plate has been designed to create a backdrop which is clean, inviting, elegant and effortless. It should enhance and showcase the painted ceramic artwork without distraction, set against a minimalist background of crisp white linen and richly textured natural wood and other light complementary materials. Each styling shot has one small, vibrant and richly accented coloured piece , the rich red of the Koi logo mark in this case.
All the styling shots are designed to inspire the viewer to imagine their own dinner table and to suggest an idea as to the sort of mood and atmosphere they could possibly create, whether it be romantic, festive, a family hullabaloo or simply the pleasure of being reminded of memories. The brand is all about bringing the unique and separate pieces together as one big energetic group, rich with infinite possibilities, but all creating a new and harmonious experience on each occasion.
Koi Animation by Oliver Beelaerts Van Blokland @o__bvb
Stickers, Packaging Information cards,
Christmas Cards, and Stationery