10-Years Younger

10-Years Younger

10-Years Younger is a Fitness and Lifestyle Business aimed at a specific group; the over 40's, predominately AB male (although not exclusively so), busy, corporate and time poor. 


10-Years Younger needed new Brand Design across the board, from logo and business cards to marketing material and notebooks. The business also required a range of marketing material and a website from which the business could continue to develop and grow. 


The Branding

The Branding

The Website

The Website

The Website Timeline Banner

The Website Timeline Menu Banner

 www. 10-yearsyounger.com

The 10-Years Younger Imagery

The Imagery used in 10-Years Younger Branding should convey the joy of being alive and healthy and the pleasure of being in the moment. The imagery should represent activities, lifestyles, interests or sports which reflect those pastimes at their best, challenging and inspirational whilst still being accessible and desirable to the people in the over 40's age group. The imagery should also be full of mood, whether it be implied physical energy or a moment of reflection and calm. The imagery should be subtle and tonally similar .The shot should be visually interesting and striking, conveying the suggestion of a person or people enjoying a love and good quality of life. The people should not be recognisable or dominate the image, they are a part of the scene and therefore a part of life.

 

The 10-Years Younger Imagery
The 10-Years Younger Imagery

The Imagery used in 10-Years Younger Branding should convey the joy of being alive and healthy and the pleasure of being in the moment. The imagery should represent activities, lifestyles, interests or sports which reflect those pastimes at their best, challenging and inspirational whilst still being accessible and desirable to the people in the over 40's age group. The imagery should also be full of mood, whether it be implied physical energy or a moment of reflection and calm. The imagery should be subtle and tonally similar .The shot should be visually interesting and striking, conveying the suggestion of a person or people enjoying a love and good quality of life. The people should not be recognisable or dominate the image, they are a part of the scene and therefore a part of life.

 

The Marketing E-Mailers and Flyers

The Marketing E-Mailers

and Flyers

Branding E-Mailer

The initial Branding e-mail Flyer is aimed at AB Corporate leaders in the 40+ age group. They are largely male, although not exclusively and they have been identified as being used to managing people, ideas, budgets and institutions against a backdrop of high stress and pressure. The tone of the flyer is factual, clear and direct as the target market has been described as being time poor and appreciative of a no-frills message, whilst expecting a high end personalised, results-orientated service. With the passing of time, the build up of stress and the slow creep of various aches or pains, the group are very aware that they are closing in on retirement and if it is to be a full and happy one, then they need to be fit and healthy. They are looking for guidance and a strategic plan. They need help from an expert in the field who can work that approach into and around their busy lives, directing them into shape with the goal of a happy and healthy future. It is seen as a valuable and vital investment. This flyer was sent to a warm list and extended to contacts and friends of friends.


Branding E-Mailer

The initial Branding e-mail Flyer is aimed at AB Corporate leaders in the 40+ age group. They are largely male, although not exclusively and they have been identified as being used to managing people, ideas, budgets and institutions against a backdrop of high stress and pressure. The tone of the flyer is factual, clear and direct as the target market has been described as being time poor and appreciative of a no-frills message, whilst expecting a high end personalised, results-orientated service. With the passing of time, the build up of stress and the slow creep of various aches or pains, the group are very aware that they are closing in on retirement and if it is to be a full and happy one, then they need to be fit and healthy. They are looking for guidance and a strategic plan. They need help from an expert in the field who can work that approach into and around their busy lives, directing them into shape with the goal of a happy and healthy future. It is seen as a valuable and vital investment. This flyer was sent to a warm list and extended to contacts and friends of friends.


Programme E-Mailer

This Second Programme E-mail Flyer was sent out as a follow up mailing, and was structured either to stand alone or to serve as a fulfilment enticement to anyone who had registered interest in the first mailing. 

Programme E-Mailer

This Second Programme E-mail Flyer was sent out as a follow up mailing, and was structured either to stand alone or to serve as a fulfilment enticement to anyone who had registered interest in the first mailing. 

Programme E-Mailer

This Second Programme E-mail Flyer was sent out as a follow up mailing, and was structured either to stand alone or to serve as a fulfilment enticement to anyone who had registered interest in the first mailing. 

The Website Illustrations

The Website Illustrations

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